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Writer's pictureSam James Nguyen

Potts Point, NSW 2011 Suburb Profile | Buyers Agency | Real Estate

Updated: May 8

Potts Point, located in postcode 2011, is an affluent inner-city suburb situated approximately 3 kilometers east of the Sydney central business district (CBD). Historically, Potts Point was named after Joseph Potts, a convict turned landowner, and was once a working-class area before transforming into one of Sydney's most prestigious and sought-after residential precincts.


An interesting fact about Potts Point is its association with the bohemian and artistic community during the 20th century, attracting writers, artists, and musicians to its eclectic streets. In recent decades, Potts Point has undergone significant gentrification, with the conversion of heritage buildings into luxury apartments and the emergence of upscale dining, nightlife, and retail establishments.


Potts Point is known for its cosmopolitan atmosphere, leafy streets, and heritage architecture, attracting affluent residents and investors seeking a sophisticated urban lifestyle. House prices in Potts Point have experienced steady growth over the past decades, driven by its prime location, lifestyle amenities, and limited housing supply.


Lifestyle

Potts Point offers residents a luxurious and vibrant lifestyle, with picturesque reserves, parks, and green spaces providing opportunities for relaxation and recreation. Residents enjoy walking, jogging, and cycling along the tree-lined streets and harborside promenades, taking in views of Sydney Harbour and the iconic skyline.


Coffee and cafe culture thrive in Potts Point, with numerous boutique cafes, artisanal roasters, and specialty coffee shops dotting the neighborhood. Residents also indulge in gourmet dining, fine wine, and craft cocktails at upscale restaurants, bars, and eateries, showcasing diverse cuisines and culinary experiences.


The suburb hosts various cultural events, festivals, and markets throughout the year, including art exhibitions, live music performances, and food festivals, celebrating local talent, creativity, and community spirit. Pets are popular in Potts Point, with many residents taking their furry companions for walks in nearby parks and pet-friendly cafes.


School Zones

Potts Point falls within the catchment areas of several public primary schools, including Sydney Distance Education Primary School and Darlinghurst Public School, providing quality education options for families in the area. Additionally, there are catholic primary schools nearby, such as St. Vincent's College, catering to religious and non-religious families alike.


For secondary education, students may attend Sydney Boys High School or Sydney Girls High School, prestigious selective high schools known for their academic excellence and selective entry programs. Exclusive independent private schools favored by affluent families include Scots College and Ascham School, offering a high standard of education and extracurricular activities.


In terms of special needs education, the closest school is Bourke Street Public School in nearby Woolloomooloo, providing specialized support and resources for students with diverse learning needs.


Demographics

According to ABS census data, the median weekly household income in Potts Point has shown steady growth from 2006 to 2021, reflecting the suburb's increasing affluence and prosperity. The percentage of families in Potts Point is relatively low, indicating a high proportion of professionals, executives, and affluent singles.


Potts Point boasts a diverse population, with major cultural ethnicities including Anglo-Celtic, European, and Asian communities. The suburb's average income compares favorably to the Australian average, indicating a relatively affluent population with discretionary spending power.


The suburb's wealth has been increasing over time, driven by factors such as rising property values, investment in luxury developments, and the growth of high-end retail and hospitality sectors.


Employment

A significant percentage of Potts Point residents are professionals and managerial employees, reflecting the suburb's affluent demographic and employment opportunities in nearby business districts. The main employers in Potts Point include luxury hotels, boutique shops, upscale restaurants, and professional services firms, providing a mix of full-time, part-time, and casual employment opportunities.


Major industries of employment in Potts Point include tourism, hospitality, retail, finance, and creative industries. While many residents work locally in Potts Point, others commute to nearby business districts such as Sydney CBD, North Sydney, and Chatswood for employment opportunities.


Emerging employment trends in Potts Point include the growth of the digital economy, creative industries, and lifestyle businesses catering to the suburb's affluent residents and visitors.


Transport

The main methods of transport in Potts Point include buses, trains, and private transport. Potts Point is well-served by public transport, with bus routes connecting the suburb to Sydney CBD and surrounding areas. The suburb is also within walking distance of Kings Cross train station, providing convenient access to Sydney's rail network.


Additionally, Potts Point features dedicated bicycle lanes and pedestrian pathways, making cycling and walking popular modes of transport for short trips and leisure activities. Private transport, including cars and taxis, is also common in Potts Point, with ample parking facilities available for residents and visitors.


Shopping Centre's, Restaurants & Facilities

Potts Point boasts a high walk score, indicating excellent walkability and access to amenities within walking distance. The suburb offers a range of shopping options, from boutique shops and designer boutiques to luxury department stores and specialty retailers, catering to discerning tastes and preferences.


Popular shopping destinations in Potts Point include Macleay Street, Victoria Street, and Lankelly Place, featuring upscale fashion boutiques, art galleries, and homeware stores. For major shopping, residents can visit nearby shopping centers such as Westfield Bondi Junction and The Intersection Paddington.


Potts Point is renowned for its vibrant dining scene, with a diverse array of restaurants, cafes, and bars offering international cuisines, gourmet dining experiences, and alfresco dining options. Local facilities in Potts Point include fitness centers, yoga studios, spas, and wellness retreats, providing opportunities for health, fitness, and relaxation.


Residents of Potts Point enjoy a range of lifestyle activities, including tennis, sailing, and swimming at nearby harborside reserves and recreation centers. The suburb is home to various social clubs, sports clubs, and community organizations, catering to enthusiasts of tennis, golf, and other popular sports.


One unique thing that residents in Potts Point have access to is the Sydney Opera House, located just a short distance away in Sydney CBD. Potts Point is also home to historic churches, art galleries, and cultural institutions, contributing to the suburb's rich cultural heritage and artistic legacy.


Development

Potts Point features a mix of heritage-listed buildings, Victorian terraces, art deco apartments, and contemporary developments, reflecting its diverse architectural character and urban fabric. Common developments in Potts Point include luxury apartment complexes, boutique hotels, and heritage renovations, catering to the suburb's affluent residents and visitors.


While knock-down rebuilds and renovations are less common in Potts Point due to strict planning regulations and heritage preservation measures, there have been ongoing investments in urban renewal and infrastructure projects, enhancing the suburb's livability and attractiveness to residents and investors.


Capital Growth

According to CoreLogic data, Potts Point has experienced strong capital growth for houses, townhouses, and units over the past decades, driven by its prime location, heritage charm, and limited housing supply. The suburb's prestigious addresses, waterfront properties, and luxury apartments command premium prices, attracting affluent buyers and investors seeking upscale living.


Factors driving capital growth in Potts Point include its proximity to Sydney CBD, lifestyle amenities, and cultural attractions, as well as its historic significance and architectural heritage. The suburb's enduring appeal and scarcity of land contribute to its resilience in the property market, with demand consistently outstripping supply.


The main buyers in Potts Point include affluent professionals, executives, downsizers, and investors, drawn to the suburb's cosmopolitan atmosphere, urban convenience, and investment potential.


Cash Flow

The average cash flow for houses, townhouses, and units in Potts Point is favorable, with competitive rental yields reflecting the suburb's high demand and limited supply of rental properties. Townhouses and units offer attractive yields for investors, providing steady rental income streams and potential for capital growth over time.


Over the past decades, average yields in Potts Point have shown steady growth, driven by increasing rental demand and limited new supply in the area. Common tenants of leased properties in Potts Point include young professionals, executives, and expatriates, attracted to the suburb's vibrant lifestyle, amenities, and proximity to employment hubs.


Rental Demand

Vacancy rates for houses, townhouses, and units in Potts Point have remained consistently low over the past decade, indicating strong rental demand and a competitive rental market. Since the COVID-19 pandemic, vacancy rates have further decreased, reflecting heightened interest in urban living and lifestyle amenities.


Factors driving rental demand in Potts Point include its central location, accessibility to public transport, quality schools, and vibrant dining and entertainment scene. Limited new supply and ongoing gentrification have contributed to decreased rental stock levels, putting upward pressure on rents and creating opportunities for landlords and investors.


Why You Require a Buyers Agent in Potts Point

The competition for properties in Potts Point is fierce, with high demand and limited stock levels making it challenging for buyers to secure desirable homes without professional assistance. Stock levels are constantly low due to the suburb's popularity, lifestyle amenities, and limited opportunities for new development.


With the help of a buyer's agent, buyers can gain a competitive edge in the market, accessing off-market opportunities, negotiating favorable terms, and navigating the complexities of the buying process with confidence. Additionally, a buyer's agent can provide valuable insights into market trends, property values, and investment opportunities in Potts Point, helping buyers make informed decisions and achieve their real estate goals.


Having a buyers agent in your corner is crucial to your success in Potts Point. Having the knowledge, strategy, access and negotiation ability will ensure you save thousands on the way in and make potentially millions in the future.


Why not seek Professional Advice from one of our consultants

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